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Free CERTIFIED-MARKETING-CLOUD-EMAIL-SPECIALIST – Salesforce CERTIFIED-MARKETING-CLOUD-EMAIL-SPECIALIST Practice Test Question

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Showing 4–6 of 14 questions

Question 4 (Topic 1)

Which two subscriber audiences could be created by using Measures in a Data Filter? (Choose two.)

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  • ○ Subscribers who have not clicked in the past three months.
  • ○ Subscribers who have submitted spam complaints in the last week.
  • ○ Subscribers within a 30-mile radius of a zip code.
  • ○ Subscribers who have opened an email in the past 30 days.
Question 5 (Topic 1)

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: `NTO Weekly: Topics of interest this week.` Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

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  • ○ Include ג€RE:ג€, ג€FWD:ג€, ג€etc.ג€ to get the reader's attention.
  • ○ Keep the subject text between 50 and 100 characters long.
  • ○ Include information relevant to the message in the subject line.
  • ○ A/׀’ test the effectiveness of different subjects.
Question 6 (Topic 1)

Northern Trail Outfitters plans to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention `Hero_CTA.` Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

Select an option, then click Submit answer.

  • ○ Include ג€HeroCTAג€ in the Link Tooltip field for each link.
  • ○ Include ג€Hero_CTAג€ in the filename for each Hero image.
  • ○ Include an alias attribute in each anchor tag and populate it with ג€Hero_CTA.ג€
  • ○ Add ג€Hero_CTAג€ to the Tracking Alias field for each link.