Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS. What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
Select an option, then click Submit answer.
Reference / correct answer:
Ensure preferred channel is available in subscriber data.
Most accepted answer: A. Ensure preferred channel is available in subscriber data.
Community votes: A=1, C=1
Selected Answer: A Actually it is A. (Ignore my previous comment). Implementation Steps: Single Entry Source: Use a single Data Extension as the entry source for your journey, containing a field that specifies each subscriber's preferred communication channel (e.g., Email, SMS, Mobile Push). Decision Split Activity: After the entry point, implement a Decision Split activity that evaluates the subscriber's preferred channel. Channel-Specific Paths: Create separate paths within the journey for each communication channel. For example: Email Path: Subscribers preferring email receive email communications. SMS Path: Subscribers preferring SMS receive text messages. Mobile Push Path: Subscribers preferring mobile push notifications receive app notifications. :) upvoted 1 times
Selected Answer: C Correct answer is C. (A is good practice but has no direct influence on what channel the emails are delivered in journey builder, and B is a bit no, no as it could result in complains) upvoted 1 times