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Free CERTIFIED-MARKETING-CLOUD-EMAIL-SPECIALIST – Salesforce CERTIFIED-MARKETING-CLOUD-EMAIL-SPECIALIST Practice Test Question

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Showing 10–12 of 14 questions

Question 10 (Topic 1)

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?

Select an option, then click Submit answer.

  • ○ Send earlier in the day to give subscribers more time to check email.
  • ○ Add a clear, brief, and urgent call-to-action.
  • ○ Use images, not text, to improve email look and branding.
  • ○ Include relevant preheader text in every email.
Question 11 (Topic 1)

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team. Which two ways should Path Optimizer be configured to select the better subject line? (Choose two.)

Select an option, then click Submit answer.

  • ○ Split the audience equally and wait at least seven days to select a winner.
  • ○ Split the audience equally and automatically choose the winning path based on Open Rate.
  • ○ Split the audience equally and manually choose the winning path based on Email Engagement Stats.
  • ○ Split the audience equally and configure a holdback population for a control.
Question 12 (Topic 1)

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field. How should the data extension be configured?

Select an option, then click Submit answer.

  • ○ Customer ID is Primary Key and relates to Subscriber ID
  • ○ Email Address is Primary Key and relates to Subscriber Key
  • ○ Customer ID is Primary Key and relates to Subscriber Key
  • ○ Email Address is Primary Key and relates to Subscriber ID